About LG

LG mobile phones made an instant impact in the crowded UK handset market for their devastating looks. Collaborations with the likes of exclusive Italian fashion house Prada as well the in-house design team’s strong aesthetic that was evident in the LG Black Label series of phones have resulted in beautiful touchscreen operated devices that have put the art in smartphone.

LG mobile phones’ flair for design was recognised by the industry when it was awarded the honour of being named Design Team of the Year at the Red Dot Design Awards. And the commitment to good looks has been underscored further by the fact that the company is frequently referred to as the ‘New Apple’ by mobile phone industry experts and consumers alike.

The company is credited raising standards for camera phones, with models that feature eight megapixel cameras, professional quality Schneider-Kreuznach lenses and a whole host of studio-style imaging capabilities. The company’s handsets often also feature superior video recording functions, with some offering DVD-style picture quality and a dazzlingly fast rate of frame capture. Thanks to the large high resolution screens featured on LG mobile phones, watching video clips on your handset is rendered a pleasure.

Among the innovations pioneered in LG mobile handsets as the use of heat sensitive keypads to make using the phone a uniquely tactile and pleasurable experience as well as launch of the first-ever fully touchscreen operated mobile phone.

History

LG was founded in 1947 in South Korea and was originally named GoldStar. It subsequently merged with a chemical company called Lucky and in 1995 rebranded as LG. This was chosen as an abbreviation of Lucky Goldstar. The LG branding is also reflected in the company’s current slogan of “Life’s Good”.

It is currently the fourth-largest supplier of mobile handsets in the world and has become renowned for its strikingly designed mobile phone models as well as the high-end functions they incorporate.

LG mobile phones are sold as part of pay as you go and pay monthly contracts with all major mobile phone networks and are expected to continue grab more and more of the market in years to come.